Labconsort
OUR Process
Client
Labconsort operates in the circular laboratory equipment market, helping organizations access reliable used equipment while reducing waste and environmental impact. The company is built around three principles: scientific innovation, sustainability, and social responsibility. By keeping laboratory equipment in circulation for longer, Labconsort helps buyers reduce costs and supports a more sustainable future for the global lab industry.
Project goals
The goal was to transform Labconsort from an outdated equipment catalog into a structured B2B marketplace. The new platform needed to make product discovery easier, simplify request flows, improve buyer confidence, and support a new rental model that did not exist before. It also had to make Labconsort’s sustainability mission clearer without making the platform feel too corporate or content-heavy.
The previous platform had several conversion barriers.
Product pages were overloaded and difficult to scan. The catalog filtering experience was slow. Request forms asked for too much information at once. The buying flow did not include a clear summary before submission. The website also had no dedicated rental journey, which meant Labconsort could not support a new monetization model through the existing experience. Important trust content, including sustainability, company information, and legal pages, was also fragmented across the site.
We redesigned the platform as a marketplace with three clear user journeys: buy, sell, and rent. Each flow was simplified, structured, and supported with clearer guidance. We redesigned the homepage, catalog, product pages, inquiry cart, selling flow, rental flow, contact page, and trust-building content. The new platform helps users understand Labconsort’s value faster, compare equipment more easily, and submit requests with more confidence.
Home page
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Key features
The product page was redesigned to support faster B2B
decision-making. Primary information is now easier to
scan. Secondary details like specs, documentation, and
IQ/OQ reports are organized separately. The inquiry CTA
stays visible throughout, helping users move from
evaluation to request without losing context.
Fragmented company, sustainability, and legal content
was consolidated into one connected flow — giving B2B
buyers a stronger point of verification before
committing.
The buying experience was redesigned for clarity before
submission. Users can review selected equipment, pricing,
and VAT in an inquiry cart, fill a structured form, and see a
clear “What happens next” screen after submitting.
The old single-page form was redesigned into a two-
step flow — equipment details first, then contact details
— reducing perceived effort. A persistent summary
sidebar keeps users confident throughout.
Rental was built as a new feature from scratch. Users
select dates, add details, and review a summary before
submitting — following the same logic as the inquiry flow,
while giving Labconsort a new monetization model.
Results
The redesign turned Labconsort from an outdated catalog into a clearer B2B marketplace with three core journeys: buy, sell, and rent. Product discovery improved, request flows simplified, and multi-currency support broadened the international reach. A new rental model added monetization that didn’t exist before, while a refined condition system gave buyers more confidence before reaching out. The foundation proved strong — Labconsort continued expanding the platform after launch.