LogoLeague
OUR Process
About
The web platform for designers, proposing logo design competitions, works directly with clients and designers to create the best logo designs. Many designers can participate in a competition, so the customer will receive 200+ designs for their brand. The platform includes a design marketplace, designer pages, and designer portfolios. In addition to logo design competitions, the platform offers the opportunity to hire a designer for personalized projects, such as creating other brand materials beyond logos. Clients can collaborate with designers to develop comprehensive brand kits, including style guides and other resources, to ensure brand consistency and support future design needs.
Project goals
The goal was to transform LogoLeague from a simple logo contest platform into a complete branding ecosystem where businesses and designers can collaborate efficiently, communicate clearly, and work within a structured environment. Instead of focusing only on contests, the platform was designed to support long-term designer relationships, professional presentation of work, and consistent brand management. At the same time, the goal was to ensure that the technology behind the platform remained scalable, reliable, and ready for continuous growth.
Existing logo competition platforms often create confusion rather than clarity. Briefs are usually incomplete, communication happens across multiple tools, designers struggle to present their portfolios, and clients have no convenient way to continue working with designers after contests. Branding assets remain scattered, workflows become fragmented, and the overall process feels inefficient and difficult to manage.
LogoLeague was redesigned as a unified environment where contests, collaboration, communication, and brand management exist together. AI helps generate clear briefs, portfolios give designers professional visibility, and the directory allows clients to discover and build relationships with the right talent. Live chat enables ongoing communication, and direct hiring turns one-time contests into longer-term partnerships. Behind the scenes, a scalable technical architecture ensures smooth performance and growth.
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COLOR & TYPOGRAPHY
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Poppins
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Key features
End-to-end logo creation with flexible workflows.
Product selection and visual customization with
an interactive editor.
Instant design mode with prompt-based generation.
Centralized Brand Kit for consistent asset management
Results
LogoLeague evolved into a platform that not only hosts contests but supports ongoing creative collaboration. Clients receive clearer results faster, designers gain more exposure and opportunities, and the system itself remains stable, organized, and ready for continuous expansion.