Country: France

Industry: AdTech, EdTech, Hospitality

Service: UI/UX Design, Web development, Artificial Intelligence, Web & SaaS applications

Technologies: PostgreSQL, Socket.IO, Nginx, Prometheus, Graphana, Sentry, Anthropic Claude API, OpenAI API, React, TypeScript, Next.js, Turborepo, Socket.IO, Redux Toolkit, Formik, Yup, Auth0, Terser, Webpack, next-intl

Client background

Pikt is an AI-powered website creation platform focused on simplicity, speed, and full automation. The client, our long-term partner, approached us with the idea to transform a basic site builder into an advanced, user-friendly AI product for a broad audience

Project goals

Redesign the platform from the ground up, implement AI-driven website generation based on user prompts, improve overall UX while maintaining simplicity, and prepare the product for future scaling and monetization.

Business challenge

The main challenge was to combine automated website generation with flexible content editing, while keeping the interface clean and the system stable — even for users with no technical background.

Our solutions

We developed a new visual system for the platform, optimized the navigation flow, and built an AI module that generates full websites from a simple user description. We added features for editing generated content, creating additional pages, and generating new sections on demand. A live preview, free subdomain with SSL, and instant publishing were implemented. We also introduced a freemium model — offering core features for free and unlocking premium tools via paid plans — and prepared the architecture for scaling.

Value delivered

Pikt evolved into an intuitive, modern AI website builder that allows users to create, edit, and expand sites with no code or templates. The platform dramatically lowers the barrier to entry by letting users generate and customize professional websites in minutes, opening new monetization opportunities for the business.

Result

The redesigned platform was successfully launched. User engagement grew, average site creation time dropped significantly, and the combination of AI-driven automation with flexible editing became a standout feature in the market. The client continues developing the product with our ongoing technical support.