Custom AdTech software development
300 +
Projects delivered
5 Years
Of experience
120 +
Specialists on board
150 +
Clients, including Europe and USA
Why us

Smart Solutions for High-Impact Campaigns
Whether it’s a new digital product launch or a website overhaul, Meduzzen has the expertise and experience to deliver outstanding results. The cutting-edge software for enterprises will assist you in running massive amounts of ads and marketing campaigns on various platforms daily.
Let’s talk!Process
Our project development process
We specialize in
We’re all about
Book a consultationMarketing automation software
It might take a lot of time to manually finish marketing tasks like social media publishing, email marketing, and ad campaign optimization. In addition to improving lead generation, direct mail, digital advertising, and other areas, marketing automation software can streamline these tasks and increase marketing efficiency, return on investment, and client satisfaction.
Marketing analytics software
By using a variety of metrics, such as ROAS, ROMI, CPL, and many more, AI-powered marketing analytics software enables tracking and forecasting the effectiveness of marketing efforts. For automated reporting, optimization, predictive analytics, customer segmentation, attribution modeling, and data visualization, we provide multifunctional tools.
Real-time bidding software
The distribution of campaigns and optimization of ad income by publishers, app developers, and advertisers has been altered by the adoption of real-time bidding in the ad tech sector. Instead than wasting money on unsuccessful online advertising, we provide RTB systems for more precise, automated, and effective digital marketing.
Email marketing software
Email marketing is a powerful instrument for personalized client communication and has a high return on investment. With the right infrastructure, our experts create automated email marketing software to boost engagement and conversion rates while streamlining the process. You may spend less time on repetitive tasks and more time on your strategy and creativity when you use tailored tools.
Software for social media marketing
Software developed by Meduzzen facilitates social media monitoring, streamlines media content publishing, and enhances social media workflow. With the help of our technologies, businesses can organize media channels and keep an eye on engagement on time and within budget.
Sales automation
Having sales automation is essential to providing excellent customer service. Repeated tasks like pipeline management, sales calls, demand and sales forecasting, prospect identification and qualification, sales analytics, and reporting are all significantly simplified by it. Digital technologies from Meduzzen help manage more leads without losing the personal touch.
Marketing CRM software
We create, integrate, customize, and improve CRM systems that help companies cultivate enduring relationships with their clients and attract new business. Furthermore, our developers enrich CRM software with solutions that streamline and automate advertising campaign management, track email engagement, and conduct A/B testing on landing pages.
Workflow automation software
Software for workflow automation optimizes corporate procedures, resulting in time savings, increased productivity, and enhanced accountability. Our automation specialists will provide unique solutions only for your company. We automate complicated business procedures to make them simpler.
Revenue management software
Revenue management software is used by businesses to distribute revenue among units, track and enhance the performance of goods and services, and synchronize sales and customer payments. With features customized for your business, Meduzzen offers excellent revenue management solutions for billing, invoices, and payments.
Customer loyalty software
Customer loyalty software facilitates the fastest and most efficient execution of customer loyalty program starting, operation, and streamlining. Through the distribution of consumer incentives like reward points, discount coupons, and free product samples, we provide solutions that assist businesses in effectively managing loyalty programs and predicting customer behavior using machine learning algorithms.
Advertising agency software
We create all-inclusive software to assist advertising firms in managing day-to-day activities like data analysis, budget monitoring, account reporting, media planning and buying, team collaboration, project management, and client relationship management. Our tailored solutions address the particular requirements of advertising firms, freeing them up to concentrate on providing their clientele with top-notch creative campaigns.
Custom CMS for marketing
Innowise provides enterprises wishing to produce, manage, publish, and monitor online content with custom CMS development services. We provide user-friendly, easily maintained platforms that make it possible to create mobile apps and feature-rich websites that provide excellent user experiences and good conversion rates.
Supply-side platforms
In order to maximize revenue from ad impressions and enhance the effectiveness and transparency of programmatic advertising, Innowise creates supply-side systems that allow website owners and publishers to manage and sell ad inventory programmatically. Additionally, our SSPs offer insightful data on audience behavior.
Demand-side platforms
To assist marketers in programmatically purchasing and handling digital ad inventory, Meduzzen develops demand-side solutions. Advertisers can target the correct audience, monitor the effectiveness of their campaigns, and streamline their media buying procedures with the help of our specially designed DSPs.
Marketing chatbots
In the marketing sector, chatbots are growing in popularity because they can automate sales and provide simple customer service. Custom chatbots with AI and NLP capabilities are made by Innowise with the goal of improving user satisfaction and the client experience. For the greatest user experience, our experts create chatbots that are specifically suited to your objectives and are updated often.
Video platforms
Video is currently the most popular kind of marketing content due to the development of artificial intelligence in video production and fully automated video creation for virtual world sales. With special features catered to your business objectives, Meduzzen creates personalized video platforms, such as YouTube, Vimeo, and TikTok, or connects with them for your marketing software.
Customer experience management software
Through our customized CXM solutions, businesses can improve the interactions that customers have with their company, products, and services. By integrating CXM software with other tools, we bring together data from multiple sources and create a comprehensive picture of the customer. Thus, we enable marketers to better understand their customers, predict their behavior, deliver timely personalized offers, and improve customer satisfaction.
Affiliate marketing software
Regardless of the size of your affiliate network or program's stability, we can assist you in developing a customized solution that will optimize your operations and make it simple for you to monitor your results. Your business may enhance KPIs, automate payments to business partners, and optimize affiliate marketing campaigns with the use of customized affiliate software solutions.
Online reputation management software
Our team creates tools to monitor, collect, and share client feedback, providing you with insights to improve your online reputation. With our software's state-of-the-art SEMs and third-party integrations, companies of all sizes may attract new clients by responding to reviews quickly.

Our expertise
Let’s talkDigital transformation in marketing
Our IT specialists assist customers in modernizing their strategies and boosting the effectiveness of their marketing campaigns.
Marketing software consulting
To help clients find the finest software solutions for their needs and make informed decisions, Meduzzen offers professional IT consulting services.
UI/UX design
We create mobile apps and responsive websites with engaging visuals, intuitive user interfaces, and interactive elements.
Mobile app development
We create high-quality, engaging mobile apps to improve user experience and achieve high DAU & MAU.
Web development
User-friendly website design, development, quality assurance, and deployment are all included in our full-cycle website development services.
Web analytics
In order to track and analyze data that offers useful information about customer journeys, traffic sources, and engagement rates, we integrate and set up marketing tools.
SEO optimization
To boost website performance, get better SEO results, and draw in more relevant traffic, contact our vetted marketing experts.
ASO optimization
We help businesses boost their app store ranks for trending keywords, increase app store visibility, and boost downloads and conversion rate.
Marketing data management
You can count on us to make the most of your data so that you are able to reach decisions that are supported by evidence. We will assist you with gathering, arranging, evaluating, and utilizing data for your marketing strategies.
3d party integrations
Our developers optimize clients' software and increase productivity by providing smooth integration of various marketing systems and applications.
Cyber security
Our SecOps engineers assist in preventing deliberate and unintentional threats, securing sensitive data, and defending against cyberattacks and data breaches.
Team augmentation
We offer experienced software engineers to assist businesses in redistributing difficult tasks and accelerating their technological objectives.
Partnering
Data excellence
Projects involving the development of marketing systems demand a complete grasp of Big Data, Data Science, AI, ML, and ETL. Total data security and excellence are provided by Meduzzen.
Diverse cooperation models
As an AdTech development business, we may give certain experts on-demand, assemble a dedicated team, or handle the project’s managed delivery, depending on your needs.
Cloud expertise
As a team of specialists in software development for digital marketing, we know how to help modern businesses take advantage of cloud migration and SaaS-based strategies.
Quick start
After an initial assessment, Meduzzen’s AdTech development team has enough experts and resources to join your project right away and begin providing the services you require.
Multi-industry outlook
We are able to understand a broad range of target customers and the finest industry practices because of our previous backgrounds in Finance, Healthcare, Media & Entertainment, and many more areas.
End-to-end approach
The entire process is handled by the marketing platform development experts at Meduzzen, from project discovery through design and development to deployment and maintenance.
Robust data analysis
AdTech solutions produce timely, thorough reports that help in decision-making, offer real-time analytics on massive volumes of data from many sources, and create precise customer models. All these are crucial because of the knowledge they provide, it allows experts to create effective advertising campaigns and strategies.
Audience segmentation and targeting
Modern AdTech software is powered by data analytics, which makes it simple for marketers to segment audiences based on their preferences and behavior patterns. Then, each segment is targeted with the most relevant ad, increasing the likelihood that the audience will buy the promoted product.
Better budget use
To enable a more effective use of advertising resources, AdTech solutions are essential. Advertisers can distribute the appropriate content to the relevant audience at the right period by using such software. Through employing this strategy, the advertising budget is utilized wisely and for the right purposes.
Cross-platform uniformity
All advertising channels are connected by contemporary AdTech systems, which also handle them efficiently and systematically. Hence, awkward, annoying, and discordant advertisements are no longer in use. Rather, cross-platform uniformity and harmonization provide a means of communicating with an audience in a rational and consistent manner.
Ad campaign monitoring and success measurement
It is simple to keep an eye on the progress of advertising campaigns and their outcomes thanks to technology. The software can give information about how many people have viewed an advertisement, clicked on it, and made purchases.
Higher ROI
Ad teams are able to build more effective campaigns with measurable outcomes thanks to AdTech solutions, which allows to offer a high return on investment. Furthermore, precise campaign performance measurement provides the chance to identify all weaknesses, gaps, and strengths and, based on that input, develop superior ideas for next advertising campaigns.
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Contact us!
Get in touch with us to share your project idea or propose a partnership. We’re also here to offer advice and have a chat if that’s what you’re seeking.
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info@meduzzen.com