LogoLeague is a dynamic platform that bridges the gap between clients and designers, revolutionizing the way logo design competitions are organized. The platform enables businesses to launch logo design contests where designers compete by submitting their creative concepts. Once the contest concludes, the client selects the winning design, and the designer receives a reward while the platform earns a commission for facilitating the process.

To enhance the user experience and functionality, several features were added and improved. A Portfolio Page was introduced, allowing users, particularly designers, to showcase their work in a professional and organized manner. Additionally, a Designers Directory was implemented, enabling clients to browse through designer profiles, review their portfolios, and identify suitable talents for their projects.

Communication between clients and designers was streamlined through the integration of a live chat feature. This functionality not only facilitates real-time collaboration but also allows clients to directly hire designers for individual projects beyond contests.

Leveraging AI, LogoLeague significantly simplifies the briefing process. Clients provide basic information about their company, preferred colors and style, as well as specific requirements. The AI then generates a detailed project brief. This ensures clarity for designers and saves time for clients, improving the overall workflow.

The Brand Kit is another key feature — a centralized repository, a centralized repository for essential branding elements such as logos, colors, and fonts. This allows designers to access and work consistently with these assets, ensuring cohesive branding for the client.

On the technical side, the platform is powered by a scalable backend built with Django and Django REST Framework, paired with a PostgreSQL database for reliable data management. The frontend benefits from strong typing and maintainability with TypeScript. Deployment and infrastructure rely on Docker and AWS services, ensuring flexibility, performance, and security. Background processes are handled asynchronously, and a headless CMS is integrated for efficient content management — supporting a smooth, full-cycle development and delivery process.

In addition to these functional upgrades, significant effort was invested in improving the platform’s SEO, ensuring better visibility and reach for both clients and designers.

LogoLeague is more than just a design competition platform; it’s a comprehensive ecosystem for branding, collaboration, and creativity. By combining cutting-edge technology with user-focused features, it empowers businesses and designers to connect, compete, and create exceptional results.