Industries

Custom AdTech software development

With a deep knowledge of the marketing industry, we will help you to conduct marketing campaigns to stay ahead of the competition. We deliver innovative and effective solutions that help businesses grow, become more efficient, and reach their target audiences easily.

300 +

Projects delivered

5 Years

Of experience

120 +

Specialists on board

150 +

Clients, including Europe and USA

Why us

Smart Solutions for High-Impact Campaigns

Whether it’s a new digital product launch or a website overhaul, Meduzzen has the expertise and experience to deliver outstanding results. The cutting-edge software for enterprises will assist you in running massive amounts of ads and marketing campaigns on various platforms daily.

Let’s talk!

Process

Our project development process

01

Discovery phase

  • Market and target audience analysis
  • Idea validation
  • Selection of the technological stack and definition of the future solution architecture

 

02

Solution design

  • Preparation of the target architecture
  • UX design and validation
  • MVP’s scope, timeline, and resource outline

 

03

Elaboration

  • In-depth evaluation of epics, features, and user stories prepared
  • Ensuring a strong architecture and infrastructure are established
  • Analysis of the existing diagrams and use cases

 

04

Development

  • Implementation of the business logic
  • Configuration of infrastructure
  • Realization of the product-building process

 

05

Testing

  • Code validation
  • Check-up and assurance of the developed features
  • Provision of detailed feedback

06

Delivery

Final product launch. During this stage, we make sure that everything is properly prepared to be delivered and will function as intended.

07

Support

Ongoing support and maintenance services. This is the final stage of our process, at which our team ensures constant assistance in keeping your solution operation safe and sound.

We specialize in

We’re all about

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Marketing automation software

It might take a lot of time to manually finish marketing tasks like social media publishing, email marketing, and ad campaign optimization. In addition to improving lead generation, direct mail, digital advertising, and other areas, marketing automation software can streamline these tasks and increase marketing efficiency, return on investment, and client satisfaction.

Marketing analytics software

By using a variety of metrics, such as ROAS, ROMI, CPL, and many more, AI-powered marketing analytics software enables tracking and forecasting the effectiveness of marketing efforts. For automated reporting, optimization, predictive analytics, customer segmentation, attribution modeling, and data visualization, we provide multifunctional tools.

Real-time bidding software

The distribution of campaigns and optimization of ad income by publishers, app developers, and advertisers has been altered by the adoption of real-time bidding in the ad tech sector. Instead than wasting money on unsuccessful online advertising, we provide RTB systems for more precise, automated, and effective digital marketing.

Email marketing software

Email marketing is a powerful instrument for personalized client communication and has a high return on investment. With the right infrastructure, our experts create automated email marketing software to boost engagement and conversion rates while streamlining the process. You may spend less time on repetitive tasks and more time on your strategy and creativity when you use tailored tools.

Software for social media marketing

Software developed by Meduzzen facilitates social media monitoring, streamlines media content publishing, and enhances social media workflow. With the help of our technologies, businesses can organize media channels and keep an eye on engagement on time and within budget.

Sales automation

Having sales automation is essential to providing excellent customer service. Repeated tasks like pipeline management, sales calls, demand and sales forecasting, prospect identification and qualification, sales analytics, and reporting are all significantly simplified by it. Digital technologies from Meduzzen help manage more leads without losing the personal touch.

Marketing CRM software

We create, integrate, customize, and improve CRM systems that help companies cultivate enduring relationships with their clients and attract new business. Furthermore, our developers enrich CRM software with solutions that streamline and automate advertising campaign management, track email engagement, and conduct A/B testing on landing pages.

Workflow automation software

Software for workflow automation optimizes corporate procedures, resulting in time savings, increased productivity, and enhanced accountability. Our automation specialists will provide unique solutions only for your company. We automate complicated business procedures to make them simpler.

Revenue management software

Revenue management software is used by businesses to distribute revenue among units, track and enhance the performance of goods and services, and synchronize sales and customer payments. With features customized for your business, Meduzzen offers excellent revenue management solutions for billing, invoices, and payments.

Customer loyalty software

Customer loyalty software facilitates the fastest and most efficient execution of customer loyalty program starting, operation, and streamlining. Through the distribution of consumer incentives like reward points, discount coupons, and free product samples, we provide solutions that assist businesses in effectively managing loyalty programs and predicting customer behavior using machine learning algorithms.

Advertising agency software

We create all-inclusive software to assist advertising firms in managing day-to-day activities like data analysis, budget monitoring, account reporting, media planning and buying, team collaboration, project management, and client relationship management. Our tailored solutions address the particular requirements of advertising firms, freeing them up to concentrate on providing their clientele with top-notch creative campaigns.

Custom CMS for marketing

Innowise provides enterprises wishing to produce, manage, publish, and monitor online content with custom CMS development services. We provide user-friendly, easily maintained platforms that make it possible to create mobile apps and feature-rich websites that provide excellent user experiences and good conversion rates.

Supply-side platforms

In order to maximize revenue from ad impressions and enhance the effectiveness and transparency of programmatic advertising, Innowise creates supply-side systems that allow website owners and publishers to manage and sell ad inventory programmatically. Additionally, our SSPs offer insightful data on audience behavior.

Demand-side platforms

To assist marketers in programmatically purchasing and handling digital ad inventory, Meduzzen develops demand-side solutions. Advertisers can target the correct audience, monitor the effectiveness of their campaigns, and streamline their media buying procedures with the help of our specially designed DSPs.

Marketing chatbots

In the marketing sector, chatbots are growing in popularity because they can automate sales and provide simple customer service. Custom chatbots with AI and NLP capabilities are made by Innowise with the goal of improving user satisfaction and the client experience. For the greatest user experience, our experts create chatbots that are specifically suited to your objectives and are updated often.

Video platforms

Video is currently the most popular kind of marketing content due to the development of artificial intelligence in video production and fully automated video creation for virtual world sales. With special features catered to your business objectives, Meduzzen creates personalized video platforms, such as YouTube, Vimeo, and TikTok, or connects with them for your marketing software.

Customer experience management software

Through our customized CXM solutions, businesses can improve the interactions that customers have with their company, products, and services. By integrating CXM software with other tools, we bring together data from multiple sources and create a comprehensive picture of the customer. Thus, we enable marketers to better understand their customers, predict their behavior, deliver timely personalized offers, and improve customer satisfaction.

Affiliate marketing software

Regardless of the size of your affiliate network or program's stability, we can assist you in developing a customized solution that will optimize your operations and make it simple for you to monitor your results. Your business may enhance KPIs, automate payments to business partners, and optimize affiliate marketing campaigns with the use of customized affiliate software solutions.

Online reputation management software

Our team creates tools to monitor, collect, and share client feedback, providing you with insights to improve your online reputation. With our software's state-of-the-art SEMs and third-party integrations, companies of all sizes may attract new clients by responding to reviews quickly.

Technology stack

Laravel
Drupal
WordPress
Elastic search
Kotlin
Swift
PHP
SQL
Vue.js
React
Angular
Javascript
CSS
HTML
jQuery
Bootstrap

Our expertise

Let’s talk

Digital transformation in marketing

Our IT specialists assist customers in modernizing their strategies and boosting the effectiveness of their marketing campaigns.

Marketing software consulting

To help clients find the finest software solutions for their needs and make informed decisions, Meduzzen offers professional IT consulting services.

UI/UX design

We create mobile apps and responsive websites with engaging visuals, intuitive user interfaces, and interactive elements.

Mobile app development

We create high-quality, engaging mobile apps to improve user experience and achieve high DAU & MAU.

Web development

User-friendly website design, development, quality assurance, and deployment are all included in our full-cycle website development services.

Web analytics

In order to track and analyze data that offers useful information about customer journeys, traffic sources, and engagement rates, we integrate and set up marketing tools.

SEO optimization

To boost website performance, get better SEO results, and draw in more relevant traffic, contact our vetted marketing experts.

ASO optimization

We help businesses boost their app store ranks for trending keywords, increase app store visibility, and boost downloads and conversion rate.

Marketing data management

You can count on us to make the most of your data so that you are able to reach decisions that are supported by evidence. We will assist you with gathering, arranging, evaluating, and utilizing data for your marketing strategies.

3d party integrations

Our developers optimize clients' software and increase productivity by providing smooth integration of various marketing systems and applications.

Cyber security

Our SecOps engineers assist in preventing deliberate and unintentional threats, securing sensitive data, and defending against cyberattacks and data breaches.

Team augmentation

We offer experienced software engineers to assist businesses in redistributing difficult tasks and accelerating their technological objectives.

Digital transformation in marketing

Our IT specialists assist customers in modernizing their strategies and boosting the effectiveness of their marketing campaigns.

Marketing software consulting

To help clients find the finest software solutions for their needs and make informed decisions, Meduzzen offers professional IT consulting services.

UI/UX design

We create mobile apps and responsive websites with engaging visuals, intuitive user interfaces, and interactive elements.

Mobile app development

We create high-quality, engaging mobile apps to improve user experience and achieve high DAU & MAU.

Web development

User-friendly website design, development, quality assurance, and deployment are all included in our full-cycle website development services.

Web analytics

In order to track and analyze data that offers useful information about customer journeys, traffic sources, and engagement rates, we integrate and set up marketing tools.

SEO optimization

To boost website performance, get better SEO results, and draw in more relevant traffic, contact our vetted marketing experts.

ASO optimization

We help businesses boost their app store ranks for trending keywords, increase app store visibility, and boost downloads and conversion rate.

Marketing data management

You can count on us to make the most of your data so that you are able to reach decisions that are supported by evidence. We will assist you with gathering, arranging, evaluating, and utilizing data for your marketing strategies.

3d party integrations

Our developers optimize clients' software and increase productivity by providing smooth integration of various marketing systems and applications.

Cyber security

Our SecOps engineers assist in preventing deliberate and unintentional threats, securing sensitive data, and defending against cyberattacks and data breaches.

Team augmentation

We offer experienced software engineers to assist businesses in redistributing difficult tasks and accelerating their technological objectives.

Partnering

By partnering with us, you will receive such benefits as

Data excellence

Projects involving the development of marketing systems demand a complete grasp of Big Data, Data Science, AI, ML, and ETL. Total data security and excellence are provided by Meduzzen.

Diverse cooperation models

As an AdTech development business, we may give certain experts on-demand, assemble a dedicated team, or handle the project’s managed delivery, depending on your needs.

Cloud expertise

As a team of specialists in software development for digital marketing, we know how to help modern businesses take advantage of cloud migration and SaaS-based strategies.

Quick start

After an initial assessment, Meduzzen’s AdTech development team has enough experts and resources to join your project right away and begin providing the services you require.

Multi-industry outlook

We are able to understand a broad range of target customers and the finest industry practices because of our previous backgrounds in Finance, Healthcare, Media & Entertainment, and many more areas.

End-to-end approach

The entire process is handled by the marketing platform development experts at Meduzzen, from project discovery through design and development to deployment and maintenance.

Robust data analysis

AdTech solutions produce timely, thorough reports that help in decision-making, offer real-time analytics on massive volumes of data from many sources, and create precise customer models. All these are crucial because of the knowledge they provide, it allows experts to create effective advertising campaigns and strategies.

Audience segmentation and targeting

Modern AdTech software is powered by data analytics, which makes it simple for marketers to segment audiences based on their preferences and behavior patterns. Then, each segment is targeted with the most relevant ad, increasing the likelihood that the audience will buy the promoted product.

Better budget use

To enable a more effective use of advertising resources, AdTech solutions are essential. Advertisers can distribute the appropriate content to the relevant audience at the right period by using such software. Through employing this strategy, the advertising budget is utilized wisely and for the right purposes.

Cross-platform uniformity

All advertising channels are connected by contemporary AdTech systems, which also handle them efficiently and systematically. Hence, awkward, annoying, and discordant advertisements are no longer in use. Rather, cross-platform uniformity and harmonization provide a means of communicating with an audience in a rational and consistent manner.

Ad campaign monitoring and success measurement

It is simple to keep an eye on the progress of advertising campaigns and their outcomes thanks to technology. The software can give information about how many people have viewed an advertisement, clicked on it, and made purchases.

Higher ROI

Ad teams are able to build more effective campaigns with measurable outcomes thanks to AdTech solutions, which allows to offer a high return on investment. Furthermore, precise campaign performance measurement provides the chance to identify all weaknesses, gaps, and strengths and, based on that input, develop superior ideas for next advertising campaigns.

Data excellence

Projects involving the development of marketing systems demand a complete grasp of Big Data, Data Science, AI, ML, and ETL. Total data security and excellence are provided by Meduzzen.

Diverse cooperation models

As an AdTech development business, we may give certain experts on-demand, assemble a dedicated team, or handle the project’s managed delivery, depending on your needs.

Cloud expertise

As a team of specialists in software development for digital marketing, we know how to help modern businesses take advantage of cloud migration and SaaS-based strategies.

Quick start

After an initial assessment, Meduzzen’s AdTech development team has enough experts and resources to join your project right away and begin providing the services you require.

Multi-industry outlook

We are able to understand a broad range of target customers and the finest industry practices because of our previous backgrounds in Finance, Healthcare, Media & Entertainment, and many more areas.

End-to-end approach

The entire process is handled by the marketing platform development experts at Meduzzen, from project discovery through design and development to deployment and maintenance.

Robust data analysis

AdTech solutions produce timely, thorough reports that help in decision-making, offer real-time analytics on massive volumes of data from many sources, and create precise customer models. All these are crucial because of the knowledge they provide, it allows experts to create effective advertising campaigns and strategies.

Audience segmentation and targeting

Modern AdTech software is powered by data analytics, which makes it simple for marketers to segment audiences based on their preferences and behavior patterns. Then, each segment is targeted with the most relevant ad, increasing the likelihood that the audience will buy the promoted product.

Better budget use

To enable a more effective use of advertising resources, AdTech solutions are essential. Advertisers can distribute the appropriate content to the relevant audience at the right period by using such software. Through employing this strategy, the advertising budget is utilized wisely and for the right purposes.

Cross-platform uniformity

All advertising channels are connected by contemporary AdTech systems, which also handle them efficiently and systematically. Hence, awkward, annoying, and discordant advertisements are no longer in use. Rather, cross-platform uniformity and harmonization provide a means of communicating with an audience in a rational and consistent manner.

Ad campaign monitoring and success measurement

It is simple to keep an eye on the progress of advertising campaigns and their outcomes thanks to technology. The software can give information about how many people have viewed an advertisement, clicked on it, and made purchases.

Higher ROI

Ad teams are able to build more effective campaigns with measurable outcomes thanks to AdTech solutions, which allows to offer a high return on investment. Furthermore, precise campaign performance measurement provides the chance to identify all weaknesses, gaps, and strengths and, based on that input, develop superior ideas for next advertising campaigns.

What our clients say

I had the pleasure of working with Meduzzen team, and I can confidently say they are one of the most talented Full Stack Developers I’ve come across. Their expertise in React and Python is outstanding, seamlessly handling both front-end and back-end development with precision and efficiency.

Full Stack development

Farhan Mahmood
AcademixHub · United Kingdom

Roman completed a Google Maps API project for us and helped with other front-end development work that required Jekyll and Django knowledge. He is responsive and easy to work and communicate with. I am sure we will work again in the future.

Front-End Developer for Google Maps API integration

Nikola Stefanov
Long Tail Marketing Limited · Canada

Great engineer, strong logic when approaching tasks and epics with the ability to bring new ideas and his experience to ensuring each project is built to the best standard.

Senior Back-End Engineer (Python, AWS CDK, FastAPI)

Jakub Lenski
Saber AI · United Kingdom

Very technical developer, helped build a custom telegram script and adiditional development work. Will continue to work with – great communication and support. Thanks

Telegram Bot – scripting and automation expert

Tom Curry
Atlanta Group · United Kingdom

Very good communication. Very good web scraping work on a YouTube proxy project with Google Cloud support. I highly recommend Maksym for future web scraping projects.

YouTube Scraper – Production Debugging & DevOps Project

Gil Hildebrand
Supercharger Studio · United States

Working with Mark has been a great experience. He’s a talented developer who communicates tasks clearly and effectively. He takes initiative in solving complex problems and collaborates well with the team. His insights into our software design have been invaluable. Thank you for your dedication and hard work!

Python Expert with Fast API know-How

Emre Isik
skillbyte GmbH · Germany

Extremely experienced and professional freelancer. Hands-on approach with great attention to detail. Delivered high-quality results efficiently and independently. Highly recommended for any project requiring expertise and reliability.

Experienced Python Developer Hotfix Development

George Barsan
Damudo GmbH · Austria

Andrey is a reliable developer that is not afraid to take on any challenging task. He helped me with various n8n and zapier integrations with ghost and sendy and was always professional in his demeanour.

Ongoing dev troubleshooting

Barnaby Nagy
Common Sense UX Ltd · Colombia

Dmytro provided a python script that exactly satisfied my requirements. The code was very clean and logically structured. He made sure it worked in my application. I don’t think he could have done a better job.

Full Time: Data Management and Business Analyst

David Greenbaum
OnPlan · United States

Vitaliy was excellent, he went over and above to deliver the project swiftly and provide a high-quality end product. Thank you!

Web Development using web scrapers and data analytics

Georgia Richards
Richello Limited · United Kingdom

An exceptional designer with a great eye for detail and creativity. Consistently delivers high-quality work, meets deadlines, and is a pleasure to collaborate with. Highly recommended!

UI/UX Designs figma

Farhan Mahmood
AcademixHub · United Kingdom

We enjoy working with Kirill very much. He is a reliable and skilled developer.

Developer for machine learning cloud platform developed in python and node.js

Kim Fanger
elunic AG · Germany

Its a pleasure to work with Andrew, he is a skilled engineer and he always deliver up to the expectations.

Cypress tests automated in github actions

Roch Delsalle
Roch & Cie · France

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